The Case for Canvas ads

Social media is changing all the time, with new formats emerging on a seemingly daily basis. And while it makes sense for any business to appear ‘on trend’, messing with a winning formula can sometimes be costly. Canvas ads and their new simplified siblings –...

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How to Instagram Story like a boss

With more than 200 million people using Instagram Stories every day, brands that continue to stick to the tried and tested old methodology are missing out on an ideal opportunity to reach an ever-growing audience. While it may seem like a waste of hard-earned...

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5 tips to improve your social media marketing

Whether you’re running a small local business or an international empire, when it comes to social media there are few key elements that no brand can afford to go without. Sure, choosing a couple of appealing filters can score your posts a couple of likes here and...

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Influencer Collaboration 101: 5 tips to getting it right

Influencer. {Noun}: A word that once carried substantial cachet in social media marketing circles, but is now only muttered under the darkest circumstances and forever tainted by the prospect of shelling out copious quantities of cash for the most meagre of returns....

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The Stock Photo SNAFU

Anyone trawling through their social media feeds on a regular basis may find themselves suffering from a mild case of déja vu. Surely you’ve seen that overly airbrushed lasagne picture before somewhere? Chances are, you have. And way more often than necessary. Thanks...

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6 quick and easy ways to waste your Facebook budget

They say that Facebook is one of the most economical ways for businesses to market their brands and products. This may be so, but that doesn’t mean that every cent is well spent. Sure, launching an online campaign that can reach thousands of people across the globe is...

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Top social media offenders you know you just love to hate.

Create social media content, they said. It’ll be fun, they said. Sure, being free from the binds of ‘office hours’ and working from the comfort of  freshly pressed sheets may be perks that many covet from their cubicles, but while they’re safely guarded by a...

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Making the most of Hallmark Holidays

Valentine’s Day is fast approaching, bringing with it the inevitable slew of cringe-worthy sonnets and bafflingly expensive dinners that come part and parcel with this mystifying occasion. Of course, for brands, any holiday that gets customers to whip out their...

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