by Andrea Lawrence | Aug 4, 2017 | Social Media
Whether you’re running a small local business or an international empire, when it comes to social media there are few key elements that no brand can afford to go without. Sure, choosing a couple of appealing filters can score your posts a couple of likes here and...
by Andrea Lawrence | Jul 13, 2017 | Social Media
Influencer. {Noun}: A word that once carried substantial cachet in social media marketing circles, but is now only muttered under the darkest circumstances and forever tainted by the prospect of shelling out copious quantities of cash for the most meagre of returns....
by Andrea Lawrence | Jun 1, 2017 | Social Media
They say that Facebook is one of the most economical ways for businesses to market their brands and products. This may be so, but that doesn’t mean that every cent is well spent. Sure, launching an online campaign that can reach thousands of people across the globe is...
by Andrea Lawrence | May 26, 2017 | Business
In creative circles, one tends to be assessed based on the clout of one’s client list, something that often results in a passive-aggressive wave of name dropping that can be tiresome to say the least. But sadly, name-dropping can only get you so far, and there’ll come...
