by Andrea Lawrence | Feb 8, 2017 | Social Media
Valentine’s Day is fast approaching, bringing with it the inevitable slew of cringe-worthy sonnets and bafflingly expensive dinners that come part and parcel with this mystifying occasion. Of course, for brands, any holiday that gets customers to whip out their...
by Andrea Lawrence | Jan 30, 2017 | Social Media
Every workplace is susceptible to distractions, but for those of us whose jobs actually require us to log into a range of social media networks every morning, it’s even more challenging to block out those cat videos, pregnancy announcements and Trump memes doing the...
by Andrea Lawrence | Nov 15, 2016 | Content, Instagram, Social Media
As social media managers, we spend the vast majority of our days carefully crafting posts designed to elicit likes, inspire conversation and brighten peoples’ days. But while stunning images and clever puns can go a long way towards building brand equity, there’s no...
by Andrea Lawrence | Nov 15, 2016 | Content
When it comes to effective content creation, simply staying abreast of the latest social media trends, gimmicks and most fashionable Instagram filters is no longer enough to set you apart from the rest. So while it may be fun to give yourself a pair of sparkling eyes,...
by Robert Shone | Oct 31, 2016 | Social Media
So you’ve come up with a revolutionary creative idea for a new client, one that is guaranteed to get tongues wagging and generate huge buzz. So spectacular is this new concept in fact, that said client has bought into it no questions asked. Champagne anyone? Except...
