by Andrea Lawrence | May 26, 2017 | Business
In creative circles, one tends to be assessed based on the clout of one’s client list, something that often results in a passive-aggressive wave of name dropping that can be tiresome to say the least. But sadly, name-dropping can only get you so far, and there’ll come...
by Andrea Lawrence | May 16, 2017 | Social Media
Create social media content, they said. It’ll be fun, they said. Sure, being free from the binds of ‘office hours’ and working from the comfort of freshly pressed sheets may be perks that many covet from their cubicles, but while they’re safely guarded by a...
by Andrea Lawrence | Feb 8, 2017 | Social Media
Valentine’s Day is fast approaching, bringing with it the inevitable slew of cringe-worthy sonnets and bafflingly expensive dinners that come part and parcel with this mystifying occasion. Of course, for brands, any holiday that gets customers to whip out their...
by Andrea Lawrence | Jan 30, 2017 | Social Media
Every workplace is susceptible to distractions, but for those of us whose jobs actually require us to log into a range of social media networks every morning, it’s even more challenging to block out those cat videos, pregnancy announcements and Trump memes doing the...
by Andrea Lawrence | Nov 15, 2016 | Content, Instagram, Social Media
As social media managers, we spend the vast majority of our days carefully crafting posts designed to elicit likes, inspire conversation and brighten peoples’ days. But while stunning images and clever puns can go a long way towards building brand equity, there’s no...