Reading from left to write

Reading from left to write

When it comes to effective content creation, simply staying abreast of the latest social media trends, gimmicks and most fashionable Instagram filters is no longer enough to set you apart from the rest. So while it may be fun to give yourself a pair of sparkling eyes,...
The over-commitment conundrum

The over-commitment conundrum

So you’ve come up with a revolutionary creative idea for a new client, one that is guaranteed to get tongues wagging and generate huge buzz. So spectacular is this new concept in fact, that said client has bought into it no questions asked. Champagne anyone? Except...
Under the influence

Under the influence

“What do you want to be when you grow up?” Whereas this question might have induced answers like ‘doctor’ or ‘accountant’ in days gone by, you can be sure that plenty of kids these days would respond with: “I want to be an influencer.” This bold new career path, the...