Diaries of a Barefoot Businessman Chapter 4: Explaining your choices
“Should we meet at your office?” The dreaded question. The one to which I simply reply with a sheepish grin and the vague suggestion that said office is small, relatively inaccessible and far too hip for visitors. Plus, wouldn’t you rather us come to you? Of course...
Diaries of a barefoot businessman chapter 3: the coffee shop conundrum
If you’ve ever contemplated the idea of starting your own business or simply going it alone, chances are you’ve harboured fantasies about setting up camp in a coffee shop, looking effortlessly cool and swigging down the occasional cappuccino while you go about your...
Diaries of a barefoot businessman Chapter 2: Remote working
The internet has brought about many wonderful developments in this world. First, it’s given those with a penchant for procrastination a few billion cat videos to divert their attention from whatever task might be at hand. Secondly, it’s reduced the need for us to have...
Diaries of a barefoot businessman Chapter 1: Pyjama Days
Starting up your own business is a frightening and utterly confusing undertaking, and one that often seems like a much better idea in theory. Balance sheets, payrolls and tax deductions are among the many terrifying new concepts nobody ever thought to mention back...
The Case for Canvas ads
Social media is changing all the time, with new formats emerging on a seemingly daily basis. And while it makes sense for any business to appear ‘on trend’, messing with a winning formula can sometimes be costly. Canvas ads and their new simplified siblings –...
How to Instagram Story like a boss
With more than 200 million people using Instagram Stories every day, brands that continue to stick to the tried and tested old methodology are missing out on an ideal opportunity to reach an ever-growing audience. While it may seem like a waste of hard-earned...
What’s the objective? A simple guide to setting up your Facebook ads for success.
When it comes to Facebook advertising, the possibilities truly are endless. From video views to lead generation, there’s an option to suit every type of objective. But excess choice is often the enemy of progress, and with new options cropping up all the time, many an...
5 tips to improve your social media marketing
Whether you’re running a small local business or an international empire, when it comes to social media there are few key elements that no brand can afford to go without. Sure, choosing a couple of appealing filters can score your posts a couple of likes here and...
Influencer Collaboration 101: 5 tips to getting it right
Influencer. {Noun}: A word that once carried substantial cachet in social media marketing circles, but is now only muttered under the darkest circumstances and forever tainted by the prospect of shelling out copious quantities of cash for the most meagre of returns....
The Stock Photo SNAFU
Anyone trawling through their social media feeds on a regular basis may find themselves suffering from a mild case of déja vu. Surely you’ve seen that overly airbrushed lasagne picture before somewhere? Chances are, you have. And way more often than necessary. Thanks...
4 tips to managing multiple social accounts without losing your mind
So you’ve got a new client - cue rampant applause! That’s the third one this year and things are looking good. So you pop those bubbles and soak it all up until you suddenly realise that you now have a rather large portfolio and the same set of hands to manage it....
6 quick and easy ways to waste your Facebook budget
They say that Facebook is one of the most economical ways for businesses to market their brands and products. This may be so, but that doesn’t mean that every cent is well spent. Sure, launching an online campaign that can reach thousands of people across the globe is...